BOOKING.COM - BOOK YOUR RESOLUTION 2020
Booking.com kicked off the new year with a huge PR stunt to help individuals keep their 2020 resolutions by providing 20 themed accommodations that were resolutions based.
A 1902 FiDi New York City residential building was sourced and project managed for a 20 condo build out and consumer activation that encouraged consumers to keep their New Year’s Resolution through the Booking.com experience.
This activation generated over 1.2 billion media impressions
Role: Art Director, Photographer, Project Manager
Press Coverage:
Advertising Weekly
Forbes
USA TODAY
TIME OUT